SeattleLabTest.com
Project Overview
In the competitive Seattle market, SeattleLabTest.com (Any Lab Test Now) needed to stand out and attract customers to grow their business quickly and establish a local customer base. The design was the first consideration. We made sure it conformed with the requirements given for AnyLabTestNow franchises. We then set about creating a site that gave them maximum control and flexibility in creating the content they needed. They also wanted a shopping cart that would show prices on some products but allow them to exclude others along with the ability to take online orders in the future.
Once the site was built SeattleLabTest added content while we focused on a tightly structured, localized Google Adwords campaign that has yielded impressive results in a short amount of time. We also started an organic SEO campaign to quickly generate listings in the Google Maps and other local search engines. This complemented the paid traffic and now (2 months in) they receive 25% of their traffic to the site through organic (non paid) search engine rankings.
Project Highlights & Results
Content Management
A full fledged content management system gives LabTestNW the power to control any content that is displayed on their site. Adding a new lab test, blog entry, or changing the wording on the home page is quick and easy.
Not only is content easy to change, it is easy to style using an intuitive styling bar familiar to anyone that has used Microsoft Office products.
- organic SEO
- + pay per click management
- + markup
- + design
- + local search marketing
- + content management system
- + blog engine
